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1	독학사->경영학->3단계	카테고리삭제

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<p class="바탕글" style="font-family: 바탕; font-weight: bold;"><span style="font-family: 돋움,dotum; font-size: 10pt; font-weight: bold;"><< 책소개 >></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span lang="EN-US" style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;">-</span><span style="font-family: 돋움,dotum; font-size: 10pt;">독자대상 : 독학사 시험 준비생 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span lang="EN-US" style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;">-</span><span style="font-family: 돋움,dotum; font-size: 10pt;">구성 : 이론+문제 </span></p><p class="바탕글" style="font-family: 바탕;"> </p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt; font-weight: bold;"><< 목차 >></span></span></span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제1장 마케팅과 소비자행동 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ소비자행동의 이해 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ소비자행동과 마케팅 전략 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ소비자행동 연구의 발전과정 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제2장 소비자 의사결정과정 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ소비자 의사결정의 형태 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ문제의 인식 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ정보의 탐색 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ구매 전 대안의 평가 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ구매 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ구매 후 행동 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제</span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제3장 지각 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ노출 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ주의 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ지각과 해석 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제4장 학습과 기억 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ인지적 학습 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ행동주의적 접근 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ대리학습 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ기억 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제5장 동기와 가치 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ동기의 의의 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ동기이론 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ동기 및 욕구의 측정 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ가치 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ관여도 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제6장 개성과 라이프스타일 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ개성 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ라이프스타일과 사이코그래픽스 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제7장 태도 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ태도의 개념 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ태도의 기능 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ태도형성 이론 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ태도측정 모델 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ태도변화 이론 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제8장 문화 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ문화의 이해 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ대중문화의 창조 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ문화적 선택 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ소비자문화의 확산 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제9장 사회계층, 준거집단, 가족 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ사회계층 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ준거집단 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ가족 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제10장 자아 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ자아에 관한 관점 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ성역할 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제11장 소비자행동과 마케팅전략 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ소비자행동과 제품전략 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ소비자행동과 가격전략 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ소비자행동과 유통전략 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ소비자행동과 마케팅 커뮤니케이션 전략 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">부록 : 최종모의고사 </span></span></span> </p>

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