::: 관리자모드 입니다 :::

로그인 ID : () HOME 로그아웃

상품관리 > 상품관리

카테고리 설정

추가하기

카테고리

1	독학사->경영학->3단계	카테고리삭제

진행상태

중지 품절 절판 진행

상품명

상품명 중복확인

정가

(숫자만 입력가능)

판매가

(숫자만 입력가능)

구매 포인트

(숫자만 입력가능)

출판사

발행일

저자/역자

ISBN

페이지

크기

상세설명

<p class="바탕글" style="font-family: 바탕; font-weight: bold;"><span style="font-family: 돋움,dotum; font-size: 10pt; font-weight: bold;">이 책이 속한 분야</span></p><p class="바탕글" style="font-family: 바탕;"><span lang="EN-US" style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"> 취업/수험서 > 편입/독학사 > 독학사  </span></p><p class="바탕글" style="font-family: 바탕;"><span lang="EN-US" style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"></span></p><p class="바탕글" style="font-family: 바탕;"><span lang="EN-US" style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;">-독자대상 : 독학사 시험 준비생 </span></p><p class="바탕글" style="font-family: 바탕;"><span lang="EN-US" style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;">-구성 : 이론+문제 </span></p><p class="바탕글" style="font-family: 바탕;"><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span lang="EN-US" style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span lang="EN-US" style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt; font-weight: bold;">목차</span></span></span></span></span></span></p><span lang="EN-US" style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span lang="EN-US" style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제1장 전략경영의 의의 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ경영정책과 전략경영 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ전략의 이해 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ전략의 형성과정 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ전략개념과 분석수준 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ전략경영의 과정과 의의 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ전략 경영자와 전략 스태프의 역할 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제</span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제2장 기업의 사명과 목표 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ기업사명의 의의 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ기업사명의 수립 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ목표 수립 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제3장 환경분석 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ환경분석의 의의와 체계 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ일반환경 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ산업환경 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ핵심성공요인의 규명 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제4장 내부분석 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ내부분석의 의의 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ내부분석의 틀 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ내부 분석의 전략적 활용 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ기업능력의 분석방법 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ전략적 내부 요인의 규명과 평가 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제5장 사업부전략 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ사업부전략의 이해를 위한 기본개념 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍSWOT 분석 : 전략의 도출 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ본원적 전략 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제6장 기업수준전략 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ기업의 성장과 발전 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ수직적 통합 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ다각화 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제7장 다각화된 기업의 관리 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ사업 포트폴리오 분석의 의의 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ포트폴리오 분석기법 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ포트폴리오 분석의 공헌, 한계 및 활용방안 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ사업구조 관리와 본사의 역할 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제8장 국제환경에서의 전략 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ기업의 국제화 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ해외시장 진출 전략 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ국제전략 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ범세계화와 기업의 대응 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ전략적 제휴 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">제9장 전략의 실행 </span></span></span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ전략실행의 틀 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ전략실행을 위한 주요 활동 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ조직구조의 설계 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ조직문화와 리더십 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">ㆍ실전예상문제 </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"> </span></p><p class="바탕글" style="font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;"><span style="font-family: 돋움,dotum; font-size: 10pt; mso-fareast-font-family: 바탕;"><span style="font-family: 돋움,dotum; font-size: 10pt;">부록 : 최종모의고사 </span></span></span> </p></span></span>

상품 이미지

확인 목록으로